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Public Relations Director, Jack Wilson:

Why are we promoting discount codes?

Discount codes can certainly introduce a business to people. No matter what kind of advertisement it is, a coupon can announce a company’s existence and relevancy, and offer a brand-new option that the consumer didn’t even know about before. It might be that the consumer didn’t even know that a certain location of the business was close by, or that the business even existed, but a coupon can plant the seed in a customer’s mind that leads to future business.

The discount code can be used in all sorts of ways. Here are some of the ways that businesses can utilize them to their advantage:

  1. Social media: Companies can offer a special discount code to increase their social media following. For example, this means that a company can offer a code once they are liked on Facebook, or followed on Twitter, for example.
  2. If the business utilizes an app, the app could provide codes, for increased interaction between the business and the consumer.
  3. The business can have specific discount codes for a certain amount of product purchased.
  4. The discount could be for a specific event, season, or holiday, to increase traffic to the company whether it is physical or online.